In today’s digital age, businesses are constantly looking for innovative ways to stand out in a crowded online space and attract more visitors to their websites. One powerful tool that can help achieve this goal is 2D animation, specifically through animated explainer videos. These videos are engaging, informative, and shareable, making them a perfect addition to any website strategy aiming to boost traffic, enhance user experience, and increase conversion rates.

This blog will explore how to effectively use 2D animation, especially animated explainer videos, to increase website traffic, break down the importance of visual content in digital marketing, and guide you on how to implement 2D animation services for maximum impact.

The Growing Power of Animated Explainer Videos

Before diving into the specifics of how 2D animation can boost traffic, it’s essential to understand the significance of animated explainer videos. These videos typically range from 60 to 90 seconds and combine animation, storytelling, and clear messaging to explain a product, service, or concept in an engaging way.

Why Animated Explainer Videos Work:

1. Increased Engagement: Humans are naturally drawn to visuals. According to studies, the human brain processes visuals 60,000 times faster than text. By using animated explainer videos, you grab the attention of visitors within the first few seconds of landing on your website.

2. Better Retention: Animated content can simplify complex information, making it easier for your audience to retain the message. An explainer video helps in breaking down intricate topics into digestible chunks, ensuring users remember key points and are more likely to return to your website for further engagement.

3. Higher Conversion Rates: Research shows that websites with explainer videos see a significant increase in conversion rates. Customers are more likely to understand a product’s benefits and make a purchasing decision when a video clearly demonstrates how it works.

4. Versatile Content: Animated explainer videos can be utilized across multiple platforms, including social media, email campaigns, and landing pages. This expands your reach and directs more traffic back to your website.

Why 2D Animation is the Ideal Choice for Explainer Videos

While there are various animation styles available, 2D animation services remain one of the most popular choices for explainer videos due to their cost-effectiveness and flexibility. Here’s why:

1. Cost-Effective: Compared to 3D animation or live-action videos, 2D animation is generally more affordable, especially for startups or businesses with a smaller budget. This makes it an excellent choice for creating high-quality explainer videos without breaking the bank.

2. Creative Freedom: 2D animation offers endless possibilities when it comes to style, color schemes, characters, and design elements. Whether you’re creating a fun and playful video or a sleek, professional one, 2D animation services can be customized to fit your brand's unique identity.

3. Easy to Produce and Modify: 2D animation is faster to produce than more complex forms of animation, such as 3D. Additionally, it’s easy to make changes to the video as your business evolves or if you want to optimize it for a different audience.

4. Clear Messaging: 2D animation is ideal for communicating ideas quickly and clearly. Whether you're explaining how your product works or providing a tutorial, this style of animation can help condense your message in a visually appealing and easy-to-understand format.

Ways to Use Animated Explainer Videos to Increase Website Traffic

Now that you understand why animated explainer videos and 2D animation services are crucial to increasing website traffic, let’s dive into practical strategies for using these tools effectively.

1. Use Explainer Videos on Your Homepage

Your homepage is the first point of contact with potential customers, so making it engaging is critical. A well-placed animated explainer video on your homepage can immediately communicate your value proposition, explain your product or service, and give visitors a reason to stay longer on your website.

Tips for Homepage Explainers:

• Keep the video short (60-90 seconds) and focused on your most important message.
• Use clear call-to-actions (CTAs) within the video to guide visitors on what to do next (e.g., sign up, buy now, learn more).
• Ensure the video is easily accessible and prominently placed above the fold.

By putting an explainer video on your homepage, you immediately increase the chances of engaging visitors and reducing bounce rates, which can improve your website’s SEO ranking over time.

2. Enhance Landing Pages with Animated Explainer Videos

Landing pages are specifically designed to convert visitors into leads or customers. Integrating an animated explainer video on your landing pages can significantly improve conversion rates. Studies show that adding a video to a landing page can increase conversions by up to 80%.

How to Use Explainers on Landing Pages:

• Tailor the explainer video to address the specific offer or product featured on the landing page.
• Highlight key benefits or features of your product or service, emphasizing how it solves the visitor’s pain points.
• Use compelling visuals and a strong, persuasive call to action (CTA) to drive the visitor to take immediate action.

With a focused video that speaks directly to the landing page’s target audience, you’ll increase engagement, time spent on the page, and the likelihood of conversion.

3. Leverage Explainer Videos for Social Media Marketing

Social media is an effective platform for driving traffic to your website. Posting animated explainer videos on your social media channels—such as Instagram, Facebook, Twitter, and LinkedIn—can expand your reach and encourage users to visit your website.

Social Media Video Tips:

• Create different versions of your explainer video to fit the various formats of each social platform (e.g., square for Instagram, horizontal for Facebook).
• Keep videos short and sweet, ensuring the first few seconds are engaging enough to grab attention quickly.
• Use captions or text overlays to ensure your message is accessible even without sound.

The more shareable and engaging your explainer videos are, the more likely your social media audience will visit your website for more information or to make a purchase.

4. Incorporate Explainer Videos in Email Campaigns

Email marketing is a fantastic way to stay connected with your audience and drive them back to your website. By including an animated explainer video in your email newsletters or targeted campaigns, you’ll increase the chances of higher click-through rates and engagement.

Best Practices for Video Emails:

• Use a compelling subject line that mentions the video to encourage opens.
• Keep the video brief and to the point, highlighting a product or feature that might interest the recipient.
• Use a thumbnail image with a play button to make it clear that there is a video inside the email.

Video emails have a much higher engagement rate compared to text-only emails. With the right approach, this strategy can generate more traffic to your website.

5. Optimize Explainer Videos for SEO

To make sure your animated explainer videos reach as many people as possible, you need to optimize them for search engines. Search engines like Google love video content, and when optimized properly, your videos can rank in search results, driving additional traffic to your website.

Video SEO Tips:

• Use relevant keywords in your video title, description, and tags.
• Add a transcript of the video to your webpage to improve accessibility and boost SEO.
• Include a call-to-action in the video and video description, directing viewers to visit your website.
• Host the video on your website (rather than on third-party platforms like YouTube) to ensure it drives traffic directly to your site.

Optimizing your videos for SEO helps increase visibility and attract visitors who are actively searching for solutions you provide.

6. Repurpose Explainer Videos Across Other Content

Don’t let your animated explainer videos sit idly on your homepage or landing page. Repurpose the content in other formats across various parts of your website to increase engagement and direct more traffic. For instance, break the video down into shorter clips and use them in blog posts, FAQs, or product pages.

Repurposing Strategies:

• Use animated video clips in tutorials or knowledge base articles.
• Embed videos in blog posts or as part of a product review section.
• Create a series of related explainer videos to cover different features or products.

Repurposing content in this way increases your chances of reaching more visitors and guiding them deeper into your site.

Conclusion

Incorporating 2D animation into your digital strategy can significantly increase website traffic. Animated explainer videos are an effective, engaging way to communicate your message to a wider audience, simplify complex information, and encourage conversions. By placing these videos strategically across your website, landing pages, social media, and email campaigns, and optimizing them for SEO, you can improve engagement, reduce bounce rates, and ultimately drive more traffic to your site.

For businesses looking to get started, working with 2D animation services can help you craft a tailored explainer video that aligns with your brand’s identity and messaging. With the right approach, your explainer videos can become a key driver of website traffic and online success.