A harsh reality of eCommerce: the checkout process can have abandoned carts no matter how smooth it is. Many online businesses face this problem. Despite efforts made, a portion of shoppers still abandon their carts.

Recovering abandoned carts is best for eCommerce businesses. They can help shoppers make complete purchases. When customers add items to carts but leave them without checking out; that is when this tactic works properly to help them bring back to finish the purchase.

Experts also estimate that seventy percent of shopping carts are abandoned these days. The reason is not always clear; when someone leaves a cart, finances are not the only concern. Sometimes they find better prices elsewhere with different businesses, brands, and companies alike. At times, they just browse the website to see what they have to offer.

Whatever the reason, shopping carts getting abandoned is concerning for many online businesses. There are ways to recover those probably lost sales.

Yes, there are ways. Marketers working at a brochure design company that has designed brochures for eCommerce firms have observed some very good tactics for reducing cart abandonment.

Common reasons for cart abandonment

A strong digital presence is no doubt important. But the first step needed in cart recovery is identifying why customers leave carts. Browsing a website without buying something is a natural part of online shopping.

Do visitors do it on purpose? They are usually in the least mood for buying and are more than likely to do window shopping. But there are many reasons for shopping carts getting abandoned. That can have an impact on the sales of most eCommerce companies.

Sticker shock raises the expenses

A common reason people abandon their carts is because costs are high at checkout instead of what they anticipated. A key reason is the product can have a very good price and a discount makes it worth buying. But the delivery costs at checkout cause more harm than good. Taxes and other fees add up to give shoppers a shock and hence they look for better deals elsewhere.

Comparing the site to another one

Recent research has found that people will visit at max five websites before they make a buying decision. That statistic can go up depending on the item’s price. People are not just busy comparing prices as they will also go through product details, reviews, payment options, degree of payment flexibility and the like.

They might even look up for verification before purchasing from that site.

Being a first-time buyer

It is typically easier to have existing customers buy from a website instead of first-time customers. When someone new visits the online store, there is a chance that they will bounce to a more familiar brand or a more reliable store. Thus building brand trust is hard. Earning repeat customers takes time. Yet they are profitable tactics in the long run.

A problematic checkout experience

Once buyers decide they want to buy from that particular site, it is hence important to make their checkout experience smart, seamless, pleasant, quick, and reliable. Optimizing the checkout process is compulsory if e-commerce firms want a successful abandoned cart recovery. 

If the website speed is slow, error messages are present and there are problems in the payment process; then customers won’t make the purchase. They will hence look for a store with an easy, quick, and simple checkout.

Ways to Recover Abandoned Shopping Carts

Whenever a online store is run, owners must prepare themselves for recovering abandoned carts. Now that they have become familiar with what causes them, they should now look for ways to recover those sales.

Strategic marketing plus small improvements to websites can mean more sales and hence repeat customers in the future. Hence here are some ways that help improve the cart abandonment process:

• Adding a cart saver popup.
• Sending a cart abandonment email or text message to customers.
• Improving the product page user experience (UX).
• Offering customers an array of payment options.

Conclusion

Recovering abandoned shopping carts may not be every store owner’s cup of coffee. Yet it helps them recover lost sales. It also helps them improve their profitability get them to sell more goods and prevent losses. Improving the user experience (UX) of these stores is something that should not be ignored.